Here at zulily, we are all about Mom and her amazing impact on our lives, each and every day. Which is why this Mother’s Day season, we are excited to unveil our month-long celebration of motherhood, caregivers and the impact of women everywhere, by launching a series of curated collections, “By Moms, For Moms.”

We love the concept of women empowering other women, which is why we are bringing our shoppers a variety of unique sales events, all inspired by the personal style or entrepreneurial story of women, just like YOU. From our very own zulily moms, to our mom entrepreneur brands (or as we affectionately call them “mompreneurs”) to social influencer mommies, we’ve selected a myriad of amazing ladies to help inspire your personal journey, or maybe just your next few #zulilyfinds!

Make sure to check back on zulily every Monday, beginning April 10 through May 5, to see what amazing mom collections we have launched for the week. With personal “mom truths” and products ranging from home décor and toys, to kids’ and women’s fashion, to maternity clothing and more – we’re sure to have a special story and a unique find, just for you. See the full schedule of sales events, and a list of all our participating moms below, and make sure to share our mom-approved celebration with all the loves in your life!

April 10Shop collections specially curated by our very own zulily employee moms. From infant and boys’ looks, to neutral home décor and women’s clothing & accessories, you’ll swoon for these employee-approved picks!

  • Featured moms: Kate Aulabaugh, home director, Sasha Bartashnik, lead marketing analyst, Leah Ochoa, children’s apparel senior buyer, Shawn Redman, visual site merchandising manager and Kayla Yorozu, women’s apparel buyer.

April 17 – Shop (link coming soon!) products created especially By Moms, For Moms, from zulily’s amazing mompreneurs!

  • Featured moms & brands: Melissa Bernstein of Melissa & Doug, Carola Taborga of Your Contour, Lynn Julian and Chance Claxton of U•Konserve, Hannah Kim of byHannahDesign, Celeste Lim of Celeste, Becca Taylor and Kristy Olsen of Lilac Clothing.

April 23 – Shop (link coming soon!) styles inspired by some inspirational social influencer moms – from girls’ clothing to women’s clothing & accessories, to gallery walls galore, you’ll want to befriend these lovely ladies, and by looks to be just like them.  

  • Featured moms: Anna Luther of My Life and Kids (@LifeandKidsBlog), Carly Anderson of Lipgloss & Crayons, (@lipglossandcrayons), Kristin Lesney of Our Ordinary Life (@OurOrdinaryLife) and Nicole Feliciano of MomTrends (@Momtrends).

May 1 – Shop (link coming soon!) another round of products created especially By Moms, For Moms, from zulily’s amazing mompreneurs…so many entrepreneurs – so little time!

  • Featured moms & brands: Erin Bickley and Jenny Greer of Hold Your Haunches, Lori, Kari and Jodi Caden of Belly Bandit, Kathy Ireland of kathy Ireland® Worldwide, Lucy Keehan of Firmiana, Liesl Hoopes of Lazy One, Ashley Oakley of Smocked or Not and Ariella Weitzman and Debbi Schulman of Planet Motherhood.